When it comes to creating digital menus, it’s pretty easy to get it wrong. So here are 8 tips on creating digital menus that look great and are easy to read! You can also find a video that we made if you would rather watch and listen than read.
#1 Background should be a light color
I know it’s really tempting to use a dark background with light text. Multiple studies have been done, and the verdict is in: It’s easier to read dark text on a light background. Dark text on a light background causes less eye strain and is easier to read.
Don’t use black either, use #444444 or #212121 instead. They aren’t quite black but can be easier on the eyes to read than straight black. Experiment with these colors to see what is the most readable on your digital menu boards.
#2 Don’t use cursive or script fonts
Decorative fonts are fun for wedding invitations or birthday parties. Unless it’s part of your logo, don’t use these fonts on a digital menu. We are aiming for legibility. It can be off-putting when you can’t read the text on your menu. There are still plenty of great looking fonts to choose from. Google has a massive font library full of free and great looking fonts. If you have an Adobe Creative Cloud subscription you can use Adobe Typekit fonts for free as well.
#3 Keep your menus uncluttered
It’s tempting to throw a lot of information on your menus, to tell your customers everything and anything they might ever want to know about your menu items. However, this can make it hard to read your menus, and it can make them visually unappealing. Focus on the required information, and allow your customers the opportunity to interact with your wonderful staff should they have any questions.
#4 Use high quality food images
Remember, you’re trying to entice customers to buy your food. Don’t scare them away with poor food images. You won’t regret hiring a pro to do this for you. It’s entirely possible to do it yourself, but if you don’t have the time or skill to do it right, just hire someone.
#5 Avoid thin fonts
Remember, we are going for legibility. Thin fonts can often be hard to read, especially from far away. Test out your fonts to make sure they are legible from the correct distance.
#6 Get some ideas!
Don’t be afraid to borrow ideas from menus you like. Maybe they have a great layout, or great photos. Snap a picture and either recreate it with your own twist, or ask your designer to design something similar. You obviously don’t want to copy someone else outright, but it’s always great to borrow ideas.
#7 Test it on your screens!
You’d be surprised how many businesses don’t even test their menus before they deploy them. There’s no better way to find out if it works than actually putting it up and seeing how it looks. Test, test, and test again. Ask employees and customers their thoughts.
#8 Hire some help
Look I get it. You’re trying to save some money, and it seems like something you can tackle. Why waste your time designing a menu when you can be doing better things? Don’t be afraid to hire a professional to get it just right. Once they’ve designed it, they will often show you how to edit it in the future.
If you hire us to create your menus, we will add your menu to our digital menu editor, and you will be able to update your pricing on your digital menu boards in less than 2 minutes. No uploading required.
If you have questions about digital menu boards, or menu creation drop us a line via firstname.lastname@example.org
I hope this post helped you in your journey of creating great looking digital menu boards. If you ever need anything regarding digital signage let us know!